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Facebook's Return on Ad Spend (ROAS) measures the revenue generated as compared to the money spent on advertising.

ROAS = Website Purchases Conversion Value / Ad Spend

For example, if you spend $1000 on your retargeting campaign and generate $5000 in revenue directly from your campaign. The ROAS is 5X.

What is ROAS (Return on Ad Spend)?

Ako Retargeting App

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