Skip to main content
All CollectionsCampaign Dashboard
What is ROAS (Return on Ad Spend)?
What is ROAS (Return on Ad Spend)?
Ray Kung avatar
Written by Ray Kung
Updated over a week ago

Facebook's Return on Ad Spend (ROAS) measures the revenue generated as compared to the money spent on advertising.

Here is how to calculate ROAS:

ROAS = Website Purchases Conversion Value / Ad Spend

For example, if you spend $1000 on your retargeting campaign and generate $5000 in revenue directly from your campaign. The ROAS is 5X.

Did this answer your question?