We suggest you set the daily budget based on the number of daily unique visitors to your website. The daily unique visitors means each visitor will be counted only once no matter how many times they visit your website within a timeframe. โโRelated ArticlesWhat is the difference between running a retargeting campaign on Ako Retargeting and on Facebook Ads Manager?What is Website Visitors Retargeting Ad?Can I change my daily budget? How?How to create a Sequential Retargeting campaign?How to create your Meta Marketing Funnel to boost your sales during Black Friday?