You can set up a Sequential Retargeting campaign to avoid delivering the same repetitive ads and provide a sequence of experiences to your website visitors when they leave your website, product pages, or abandoned a cart. You can create a Website Visitor Retargeting campaign using Sequential Retargeting. Take a look at the following steps to learn how to setup your campaign:

1. Open Ako Retargeting App, and click the “Campaigns” tab on the upper left side.

2. Click “+ Create Campaign

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3. Click on the middle Funnel “Website Visitor Retargeting”. Enable the “Sequential Retargeting” option to create different ad creatives for visitors within different time frames after leaving your website.

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4. Set up your “Daily Budget

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5. Start to set up your “14 days Retargeting Ads

Day 1–3: You can create a campaign that targets the people who engaged with your website but just left within 3 days and delivers a video/image ad for abandoned cart recovery and conversions.

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Day 4–7: You can retarget your product page visitors with a Collection ad that highlights your product features and remind them to finish their purchases.

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Day 8–14: During the last time period, it’s time to give some discounts for more active promotions. You can create a powerful Dynamic campaign that retargets your shopping cart abandoners with the Carousel ads. A personalized special offer usually rescued your abandoned cart.

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6. After editing all your creatives, click “Create Campaign” and you have successfully set up your first Sequential Retargeting campaign! 🎉

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