Google Performance Max campaign is a single campaign type that lets advertisers reach customers across all six different platforms, including Youtube, Display, Search, Discover, Gmail, and Maps. Through the automated optimization of budgets and bids across all Google platforms, Google Performance Max seeks to enhance online leads and conversions. This might be more effective than a standard search effort. With that being said, Performance Max can help you find new audience segments that you may have been unaware of using Google's real-time data on shopper intent and preferences. This can help you get your adverts in front of more people who are looking for them.
Advertisers provide the creative elements for this new campaign type. As a result, you'll be able to design assets tailored to your target demographic, giving you more control over your ad campaigns. Through the automated optimization of budget and bids across all Google platforms, Performance Max seeks to enhance online leads and conversions. This might be more effective than a standard search effort.
You can now create a custom Google Performance Max campaign through Akohub for your e-commerce store. After you create a Google Performance Max campaign with Akohub, you can view your Google campaign report on the Akohub Dashboard and change the campaign setting whenever you need to.
What should you prepare before creating the Google Performance Max campaign:
Set up your Google Ads account
Set up your Google Analytics account
Link your Google Merchant Center and Google Ads account
Here’s the instruction to help you create a Google Performance Max campaign with Akohub:
Visit Ako Retargeting page (https://retarget.akohub.com/retarget/dashboard).
Click Account.
Select Google.
Click Continue with Google to connect your Google account via Ako Retargeting app.
Choose the Google email account you want to continue to Akohub.
* Note: Once you select the email account, Google will automatically share your name, email address, language preference, and profile picture with Akohub.
Click Allow allowing Akohub to gain access to your Google Account.
Select the “Google Ad account” and “Google Analytics account” under the same email address you choose for Step 5.
Click Complete setup once “Linked” appears with a green check.
Click Create campaign.
In the “Budget & Bidding” section, enter the “daily budget” and the “bid strategy.”
In the “Campaign Settings” section, add your “Merchant Center account,” “Product Groups,” “Campaign name,” “Locations,” “Languages,” “Audience Segments,” “Gender,” and “Age” for your campaign.
In the “Asset Group” section, please add the following details:
a. Images
b. Square images
c. Logos
d. Videos (optional)
e. Headlines
f. Long headlines
g. Descriptions
h. Call to action
i. Business name
Click Create campaign.
Once your campaign is created, the status will appear to be ACTIVE.
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