The Google Merchant Center gathers data on the products you sell in your online store. This information can then be used to build advertising, particularly remarketing campaigns. Linking your Google Merchant Center to your Google Ads account allows your product data to flow from Merchant Center to Google Ads for use in ad campaigns.
Before creating a Google Performance Max campaign on Akohub, you have to connect your Google Merchant Center and Google Ads account. We provide 2 methods in this article to help you configure the settings:
A. Connect Google Merchant Center from Google
Go to Google Merchant Center page (https://www.google.com/retail/solutions/merchant-center/), and click Get Started blue button in the upper right corner.
Click Yes, enter your website’s link, and click Continue.
Scroll down to the bottom of the page and click Create a Google Merchant Center account.
Select the same email account you use to register for your Google Ads account.
Enter your business information including “Business name,” “Business country,” and “Time zone.”
Scroll down and check the box “I’ve read and agree to Google Merchant Center Terms of Service.”
Click Create Account.
Click the setting icon in the upper right corner, and click Linked account.
In the “Google Ads” section, find the Google Ads customer ID you want to connect with, and click Link.
*Note: Make sure to check the compatibility of your Google Ads account ID.
Sign in to your Google Ads account. Click the notification icon in the upper right corner, find the notification that reads “1 Merchant Center account link request pending”, and click View.
Find the Google Merchant Center account you want to link, and click View request.
Go back to the Google Merchant Center page, and refresh the page.
The “Link status” will appear “Active” with a green check mark.
B. Connect Google Merchant Center from Shopify Google channel app
Install the Google channel app from Shopify app store (https://apps.shopify.com/google). Click Add app.
Click Add sales channel.
Click Connect Google account.
Select the email address you used for your “Google Merchant center” and “Google Ads account.”
Click Add a refund policy and terms of service.
Scroll down to the bottom of the page, and click Save.
Click “X” in the top right corner to close the “Setting” window.
Find Google under the “Sales channels” section, and click Add the refund policy and terms of service to your footer navigation menu.
Click Add policy pages.
Click Confirm that you’ve added contact information to your online store.
Enter your phone number under the “Verify it’s you” section, and click Get code.
Enter your verification code, and click Verify.
Check the box that reads “I have read and agree to the terms” and click Complete setup.
Go to Settings, scroll down to the “Google Ads account” section, and click Connect.
To check if you have successfully connected Google Merchant Center to your Google Ads account, you can go to “Google Merchant Center Link accounts” page (https://merchants.google.com/mc/linkedaccounts/googleads?a=573234418&hl=en&authuser=2), and refresh the page. If the “Link status” appears to be “Active,” then you’re all set!