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What is Facebook Pixel?
Ray Kung avatar
Written by Ray Kung
Updated over 3 years ago

Facebook Pixel is a tool that places a piece of tracking code on your website. It allows you to collect more information to analyze how people use your website and to build your target groups, etc. It’s one of the critical parts of the retargeting campaign.

You don’t have to install this by yourself!

Once you install our App, we will create and implement pixel for you. Ako Retargeting uses the pixel of your own ad account to track events from visitors and deliver relevant dynamic ads to your target audiences. It prevents from multiple pixel codes embedded into your website.

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